PWC Experience Centre

Values in Action

Via Design’s solution for PWC’s Experience Center goes beyond traditional elements of space branding. Instead PwC’s values are built into the physical articulation of the space itself through a material palette that highlights the brand. Core values of the company are laser carved into feature wall, providing a neutral canvas that stands out amidst the explosion of colors around it. Movable glass screens allow the users to interact the space by stacking the panels in different combinations, leaving the space different from what it was before: a literal embodiment of Pwc’s key value of “making a difference”