Beam Suntory is global fine spirits company, formed by the merger of Jim Beam with the Japanese conglomerate, Suntory. Our brief was to capture the Japanese heritage of the brand, but also infuse the spirit of the globe spanning portfolio of the company: from Japan (Hibiki, Yamazaki), to Scotland (Bowmore, Laphroig), and USA (Maker’s Mark, Jim Beam).
Celebrating the core business of the company, the design places a signature bar in the heart of the office. Accessible from the reception and flowing naturally into the cafeteria, the Blend Bar is the ultimate social hub for the office: not only for the staff but also for visitors. The workspace itself is calm and Zen like, in its minimal design, while the support spaces are flamboyant with each conference room representing a specific brand.
A flawless rendition of East Meets West that captures the globe-spanning heritage of Beam Suntory Brands. that captures the spirit of Yatte Minahare